Advertising checklist
AIDA - go through it in detail
What is the big idea/theme of the campaign/ad?
What is the slogan?
What power words are used?
What imagery is used?
What emotion is inspired? How?
What figurative language is used?
What rhetorical devices are used?
What is the big idea/theme of the campaign/ad?
What is the slogan?
What power words are used?
What imagery is used?
What emotion is inspired? How?
What figurative language is used?
What rhetorical devices are used?
Based on the above, who are the target audience and why.
Consider the demographics: age, education, wealth,
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